ヒグチミツヒロ / Mitsuhiro Higuchi

• Producer  • Creative director  • Art director  •Video director  • Designer  • Photographer 

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Mitsuhiro Higuchi is a creative director , art director,designer , photographer and a video director

in the entertainment and the advertising industries.

Using his own experience as a musician, he not only produces contents, but also helps artists market themselves,

and is proficient in creating inspirational artwork.

Higuchi designs various products from CD covers, goods,

costumes, ads for companies and products, sets for stores/PVs/etc., interior spaces and characters/mascots.

Due to the wide scope of work that he can handle,

Higuchi is also proficient in creating a fully-functional team

/unit while taking on vacant roles himself.

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Illustration : Yasunari Awazu

music + design + photo + movie

History

Born on February 15, 1982

Entered high school with a recommendation for painting, but with classmates who studied painting professionally.

In the course of spending time with him, he thought about what he wanted to do and what he wanted to be, and dropped out of high school.

Started music activities at the age of 16. She is a vocalist. Sometimes sings while playing guitar.

Since then, he has continued his activities while moving from band to band and office to office.

At the age of 30, he stopped his activities due to physical reasons.

At the age of 31, he began teaching himself design, photography, and video.

He started living separately from his family at the age of 16 and did not have a good relationship with them environmentally.

His father dreamed of music when he was young, and his mother dreamed of being a fashion designer.

I was never taught, only remember hearing about it as a child.

The job he chose to live by coincidence was the path his parents had dreamed of.

From the age of 35, I have also been doing more and more directional work.

From the age of 36, he established his own style of doing everything from planning and development to finishing production.

He is an unparalleled cat lover.